![]() With that said, the apps we’ve identified as the top depend on an alchemy of all the above: downloads, consumer spend and retention. However, none of these considerations necessarily identify games that are the most innovative, influential or fun. Or, the game that retains the most active users. Arguably, a game that drives the most revenue or installs could be considered the best. ![]() It would be reductive to pinpoint one app as the top mobile game in any market. Collectively, all four markets make up 45% overall market share. This included the United States, Japan, China and South Korea. ![]() The Asia Pacific (APAC) region continued to dominate the mobile gaming market by revenue. Source: App Annie Top Mobile Games: Markets by Revenue Finally, Brazil, Indonesia and Russia round out the top five overall markets as of the first half of 2021. Trailing this engagement is the United States at over 2 billion downloads. Top Mobile Games: Markets by Downloadsīy downloads, India is the world’s biggest mobile game market, driving close to 5 billion installs of mobile games. Mobile users in emerging markets such as India, Brazil and Indonesia are now driving more downloads and active user engagement than those found in the United States. With the rise of smartphone adoption around the world, has come a diversification of top mobile gaming markets. Gone are the days when the United States market dominated mobile gaming consumption. This, combined with the fact that 7 mobile games now make over $100 million in App Store revenue every month and that in 2021, the top 10 apps by revenue in the Google Play Store were games makes the topic of top mobile games relevant for every mobile marketer, regardless of whether they’re growing a game app or not. For reference, the App Store drove $70 billion in 2020 alone, so this is a considerable chunk of change. That is, that games make up a huge 70% of all App Store revenue. Lest not forget the biggest takeaway from the Epic vs. Mobile games have always been a driver of innovation in the app space, but since the pandemic started, it’s become clear that they are also a main driver of mobile engagement.
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